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At the same time, in New York, another prominent sporting goods retailer started business in 1892 as Abercrombie & Fitch. From 1892 through 1938, these two retailers fought for market share catering to an upscale customer base. Both retailers also used the same motto, "GREATEST SPORTING GOODS RETAILER IN THE WORLD".
Like Abercrombie & Fitch, Von Lengerke & Antoinne offered products from the finest manufacturers, and appealed to an upscale clientele. A large array of goods was offered through their catalog and retail store. In 1938, the V L & A Chicago Company was bought out by Abercrombie & Fitch, although they did operate under the V L & A name until the closing of the store in the early 1960s.
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